ROUGE PUR COUTURE THE BOLD combines intense, glossy color with moisturizing comfort. The lipstick features high-coverage pigments that give lips a nourishing shine with 40% nourishing ingredients. Poppy flower extract provides softness, and grape seed oil provides long-lasting color. Thanks to its innovative formula, ROUGE PUR COUTURE THE BOLD provides noticeable moisture, is non-sticky, and lasts long. High-coverage color pigments with a lightweight feel ensure a comfortable finish. The lipstick comes in an elegant black and gold case featuring the iconic YSL logo. • Intense color • Caring shine and lightweight comfort • With 40% nourishing ingredients and up to 10H* hold