With MACximal Matte Lipstick, MAC has reinterpreted the iconic formula and optimized it to the max. The improved formula gives your lips a stunning, silky matte finish while providing skin-loving ingredients. Thanks to a creamy composition of coconut oil, organic shea butter, and organic cocoa butter, delicate lips are perfectly moisturized and nourished all day long. Thanks to its highly pigmented texture, a single application provides maximum color, which won't fade or settle into fine lines. For fuller-looking lips and an ultra-luxurious look! Apply lipstick directly to lips. Pro tip: Define lips with a lip liner or apply gloss for a high-shine finish. Pro tip: Dab lipstick on cheeks for a monochromatic pop of color. To remove lipstick, place 1 to 2 pumps of Hyper Real™ Fresh Canvas Cleansing Oil in the palm of your hand and gently massage onto your lips. - Emulsify with warm water, rinse thoroughly, and pat lips dry.