The HUB brand is inspired by the urban look with streetwear and casual style models. Moreover, the name of the brand comes from the English "HUB" which means "the center of activity". An activity center is a place where people meet and share their activities together, so innovation and creativity are great there. The style of the shoes is inspired by big cities such as Berlin, Amsterdam or Copenhagen where metro stations and numerous cafes are the central points of urban life. HUB shoes are, the
