COLLECTION: L'Absolu Rouge / The Absolu Rouge Drama Ink by Lancôme reveals a new level of drama and comfort. Lancôme's Absolu Rouge Drama Ink semi-matte lip color delivers intense color in just one coat for an incredibly comfortable feel thanks to its ultra-thin texture. Thanks to the revolutionary water in oil emulsion, the texture is 4 times lighter than conventional lipsticks and provides optimal color intensity. Lancôme Drama Ink, thanks to the revolutionary water-in-oil formula, provides an ultra-thin and highly pigmented lip color in one layer. The exclusive patented applicator ensures precise and easy application in the right amount, so that the lips are perfectly highlighted.