COLLECTION: L'Absolu Rouge / Absolu Rouge Drama Ink is Lancôme's first ultra-pigmented lip ink that combines long wear, a lightweight feel and absolute comfort thanks to its transfer-free, ultra-fine formula. Absolu Rouge Drama Ink deposits an intense semi-matte color on the lips, 2 times more pigmented than a traditional lipstick. All in a water-in-oil emulsion formula 4 times lighter. Its patented applicator delivers just the right amount of ink to the lips, making application ultra-precise and easy. Your lipstick becomes one with your lips. Lancôme, the French brand of happiness since 1935. BENEFITS - Semi-Matte Liquid Lipstick - Ultra-pigmented, long-lasting hold - Ultra-thin formula for a bare-lip feel - No transfer and no loss of color intensity - Patented, easy-to-apply applicator