Our iconic lipstick - now maximised to give lips even MORE - with a silky matte finish and a lip-friendly formula that looks more luxurious, feels better and lasts longer. Get MORE COLOUR with full, pigment-rich coverage with our largest range of (40) artist-recommended shades. Get MORE COMFORT with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips. Get MORE CARE with instant moisturisation that lasts 8 hours. Get MORE LIFE with 12 hours of non-fading, long-lasting colour that makes lips look visibly plumper from the very first application. Get MORE LUXURY with high-gloss packaging on the outside and an M-A-C embossed lipstick refill on the inside. And finally: BE MORE SUSTAINABLE with a lipstick tube made from at least 30 % PCR. The iconic matte lipstick that changed the world we live in has been reimagined, but every single one of the famous and new shades still has the vanilla signature scent you already love (or will soon love...). A silky matte lipstick with full coverage, pigment-rich colour and 12 hours of comfortable wear. All the benefits Nourishes and smoothes the lips Instant moisture that lasts 8 hours Comfortable formula Lips look visibly fuller, for 12 hours Long-lasting and colour-fast, for 12 hours Does not fray or run, for 12 hours Crumble